Moses L. Singgih, Handito A.Saroso and Erwin Widodo
ABSTRACT
Internet and information technology has great impact in recent years. It can assist business system to run effectively and efficiently. A business system which applies internet as part of its business system is recognized as e-Business System. PT. Semen Gresik ( Persero ) Tbk as one of the multinational scale company has applied e-Business system as their supporting system. e-Business system applied in this company is e-Commerce. Until now, e-Business model applied in the firm has a role as of supporting activity whichisnot directly influence business value chain. This research will analyse the e-Business Model and measure its performance using e-Commerce Scorecard. The model will also develop in System Dynamic model to gather the best strategy in increasing its performance. System Dynamic approach is used in this research because of its flexibility and effectiveness in capturing variables within observed system.
Keywords: e-Business System, e-Business Model, System Dynamic, e-Commerce Scorecard.